Is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isnâ€™t â€“ typically in real time.
We monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesnâ€™t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital tv and radio channels, etc.
Digital Marketing Strategies
Nowadays, digital marketing is a must for companies serious about establishing a web presence. Gone are the days when marketers only had to contact a couple of TV/radio stations and newspapers in order to inform consumers about their products and services.
In order to attain the desired result of any digital marketing campaign, it is essential that the website being promoted is up to industry standards.
Mobile & SMS Advertising
With our mobile and SMS advertising campaigns, clients can connect with local residents in Saudi Arabia â€“ or anywhere else in the world â€“ instantaneously, further growing their customer base.
With our email marketing services, our clients will receive professionally crafted electronic messages that are designed for specific purposes.
Search Engine Marketing (SEM)
Humans have always been social creatures, so the growth of social media over the last decade is not that surprising. Popular mediums like Facebook and Twitter currently have 1.2 billion and 500 million users respectively, with the former having approximately 100 million people at any given time.
YouTube creates new global stars, new business, and new interest in products and people every single day. It is now the third most popular website in the world, and Saudi Arabia is the worldâ€™s YouTube largest user.
The difference between an engaged customer and a neutral one is the difference between a successful business and a flailing one, the difference between free advertising and having to pay for every positive mention of your company.
Collecting data related to your business is one thing, using it to your benefit is a completely different story. Most companies do the first. Successful companies do both.
Itâ€™s simple: by using Ebharâ€™s customized advocate programs and the power of the people who love your brand and who are willing to work with your company to promote your products and services.